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Privacy policy

OVERVIEW

Amoor Atelier Clothing Co. L.L.C S.O.C ("Amoor Atelier," "we," "us," or "our") operates an online store at amooratelier.com and physical retail locations (including pop-up stores and events) in the United Arab Emirates, offering you a curated selection of premium fashion products and services (the "Services").

Our online store is powered by Shopify, which enables us to provide digital commerce services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you:

  • Visit or use our website
  • Make a purchase online or in-store
  • Create an account
  • Communicate with us
  • Otherwise interact with our Services

Please read this Privacy Policy carefully. By using any of our Services, you acknowledge that you have read and understand how we collect, use, and disclose your information as described in this Privacy Policy.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

PERSONAL INFORMATION WE COLLECT

"Personal information" means information that identifies or can reasonably be linked to you. Personal information does not include anonymized or de-identified data that cannot identify you.

We may collect the following categories of personal information depending on how you interact with our Services:

Contact Information

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address

Financial Information

  • Credit card and debit card numbers
  • Payment card information
  • Financial account information
  • Transaction details
  • Payment confirmation and other payment details

Account Information (Online Store)

  • Username and password
  • Security questions
  • Preferences and settings

Transaction Information

  • Items viewed, added to cart, or purchased
  • Purchase history
  • Returns, exchanges, or cancellations
  • In-store purchases made at our retail locations

Communication Information

  • Information you provide when contacting customer support
  • Product reviews and feedback
  • Marketing preferences

Device and Usage Information (Online Store)

  • Device type and browser information
  • IP address and unique identifiers
  • Network connection information
  • How you interact with and navigate our website
  • Pages visited and time spent on pages

In-Store Information

  • Purchase receipts
  • Contact information provided for returns or promotional purposes (optional)

HOW WE COLLECT PERSONAL INFORMATION

We collect personal information from the following sources:

Directly from you when you:

  • Create an account on our website
  • Make a purchase online or in-store
  • Sign up for our newsletter or promotional communications
  • Contact customer support
  • Provide information at our retail locations
  • Participate in surveys or promotions

Automatically through our website including:

  • Information collected from your device when you visit our website
  • Data collected through cookies and similar technologies

From service providers who:

  • Process payments on our behalf
  • Provide technology services
  • Assist with order fulfillments and shipping

From our partners and third parties such as:

  • Shopify (our e-commerce platform provider)
  • Marketing and analytics providers

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

To Provide and Improve Services

  • Process your purchases, payments, returns, and exchanges
  • Fulfill and ship your orders
  • Create and manage your online account
  • Remember your preferences and shopping history
  • Send order confirmations and updates
  • Enable product reviews
  • Provide customer support
  • Improve and personalize your shopping experience

Marketing and Advertising

  • Send promotional emails and SMS messages (with your consent)
  • Show you online advertisements based on your interests
  • Recommend products based on your browsing and purchase history
  • Send you information about new products, sales, and events

Security and Fraud Prevention

  • Authenticate your account
  • Detect and prevent fraudulent transactions
  • Secure our website and retail locations
  • Protect against malicious or illegal activity

Communication

  • Respond to your inquiries and requests
  • Provide customer support
  • Send important updates about your orders or account

Legal Compliance

  • Comply with applicable UAE and international laws
  • Respond to legal requests from law enforcement or government agencies
  • Enforce our Terms of Service and other policies
  • Protect our legal rights and interests

HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information with third parties in the following circumstances:

Service Providers

We share information with trusted vendors who perform services on our behalf:

  • Shopify - E-commerce platform and hosting
  • Payment processors - Stripe, ADCB merchant services, and other payment terminals
  • Shipping carriers - To deliver your orders within UAE and internationally
  • IT and cloud services - Data storage, analytics, and customer support tools
  • Marketing services - Email marketing and advertising platforms

Business and Marketing Partners

  • To provide personalized advertising based on your interests
  • To send marketing communications (where you have consented)
  • For analytics to understand customer preferences

With Your Consent

  • When you direct us to share information with third parties
  • Through social media integrations
  • For specific purposes you approve

Business Transactions

  • In connection with a merger, acquisition, or sale of assets
  • During bankruptcy or similar proceedings

Legal Requirements

  • To comply with applicable laws and regulations
  • To respond to subpoenas, court orders, or legal process
  • To enforce our Terms of Service
  • To protect our rights, property, or safety and that of our customers

Within Our Corporate Group

  • With our affiliates and parent/subsidiary companies

RELATIONSHIP WITH SHOPIFY

Our online store is hosted by Shopify, which collects and processes personal information about your use of our website in order to provide and improve services.

What Shopify Does:

  • Hosts our online store infrastructure
  • Processes payments and order data
  • Provides analytics and business insights
  • May use your information along with data from other merchants to improve their platform

Your Rights with Shopify:

Information you submit to our online store will be transmitted to Shopify and may be stored in countries other than the UAE.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to:

  • Remember your preferences and login information
  • Understand how you use our website
  • Improve website performance
  • Show you relevant advertisements
  • Analyze website traffic

You can control cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of our website.

THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices of these websites. We recommend reviewing their privacy policies before providing any personal information.

Information you share on third-party platforms (such as social media) may be viewable by others and is subject to those platforms' privacy policies.

CHILDREN'S PRIVACY

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@amooratelier.com so we can delete it.

We do not knowingly sell or share personal information of individuals under 16 years of age.

DATA SECURITY AND RETENTION

Security Measures: We implement reasonable security measures to protect your personal information, including:

  • Secure payment processing (PCI DSS compliant)
  • Encryption of sensitive data
  • Access controls and authentication
  • Regular security assessments

However, no security measures are perfect. We cannot guarantee absolute security, and you should not share sensitive information through unsecured channels.

How Long We Keep Your Information: We retain personal information for as long as necessary to:

  • Maintain your account
  • Provide Services to you
  • Comply with legal obligations (including UAE tax and commercial laws)
  • Resolve disputes
  • Enforce our policies

Specific retention periods vary based on the type of information and purpose for collection.

YOUR RIGHTS AND CHOICES

Depending on where you live (including under UAE data protection laws), you may have the following rights:

Right to Access / Know

You may request access to the personal information we hold about you.

Right to Delete

You may request that we delete your personal information, subject to legal exceptions.

Right to Correct

You may request that we correct inaccurate personal information.

Right to Portability

You may request a copy of your personal information in a portable format.

Right to Object or Restrict Processing

You may object to or request restriction of certain processing of your information.

Managing Communication Preferences

  • Marketing emails: Click "unsubscribe" in any promotional email
  • SMS messages: Reply "STOP" to opt out
  • Account emails: Cannot be disabled (order confirmations, shipping updates, etc.)

How to Exercise Your Rights

  • Email us at: contact@amooratelier.com
  • Visit our website account settings (for online accounts)
  • Visit us in-store with valid identification

Important Notes:

  • We will not discriminate against you for exercising these rights
  • We may need to verify your identity before processing requests
  • You may designate an authorized agent to make requests on your behalf
  • We will respond within the timeframe required by applicable law

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to and processed in countries outside the UAE, including:

  • Countries where Shopify operates
  • Countries where our service providers are located

When we transfer data outside the UAE:

  • We ensure appropriate safeguards are in place
  • We comply with applicable data protection laws
  • We use standard contractual clauses or other recognized transfer mechanisms where required

COMPLAINTS AND CONCERNS

If you have concerns about how we handle your personal information:

  1. Contact us first: Email contact@amooratelier.com
  2. Appeal our decision: Request reconsideration if you're unsatisfied with our response
  3. Lodge a complaint: Contact your local data protection authority (if applicable)

We are committed to resolving privacy concerns promptly and fairly.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes to our practices
  • New legal or regulatory requirements
  • Operational updates

When we make changes:

  • We will update the "Last Updated" date
  • We will post the revised policy on our website
  • We will provide notice as required by applicable law for material changes
  • Your continued use of our Services after changes constitutes acceptance

CONTACT INFORMATION

For privacy-related questions or to exercise your rights:

AMOOR ATELIER CLOTHING CO. L.L.C S.O.C

Email: contact@amooratelier.com

Registration Number: 2580652

For Shopify-related privacy matters:

  • Shopify Privacy Policy: https://privacy.shopify.com/en
  • Exercise your rights: https://privacy.shopify.com/

This Privacy Policy was last updated on November 29, 2025 and is effective as of November 29, 2025.